Apple TV - app on various platforms (that offers the subscription service, and sometimes acts as a container for other services plus replaces the old iTunes Movie Store which also sold TV shows)
Apple TV+ - subscription service
tvOS - operating system (but most consumers will never have heard of this)
Apple TV - app on various platforms (that offers the subscription service, and sometimes acts as a container for other services plus replaces the old iTunes Movie Store which also sold TV shows)
Apple TV+ - subscription service
tvOS - operating system (but most consumers will never have heard of this)