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If you charge the value a user gets out of the tool, an economically rational user would be indifferent between buying your tool and not buying it. (Given that choice, a user should probably avoid buying as they’re economically no better off, but now they have the complexity of another vendor to manage for no net gain.)

There are well established reference points that you’re at least nominally going to be compared to. “Is X worth more or less than Slack? O365? Box? gSuite?”

That is probably going to create a stronger anchor on perceived value than a carefully calculated product of reduction in MTTR * cost of outage * frequency of such savings.



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