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If you're the startup, then you have to be beyond beta.

But if you're the billion dollar enterprise company, then that's not quite true. All you have to do is sell a checklist of features on some glossy paper and throw in some "services" which basically gives you cover for trying to get a functional (or maybe even just installable) build out the door.

And here's an article talking about Waste Management suing SAP for playing that game:

http://www.itworld.com/waste-management-sues-sap-080327




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