The network effect of Jira is obviously at the department level; dept. head A mandates Jira. User B gets moved to new dept. C, we need some sort of project management tool - hey B what did you use when you were working for A, oh A likes using Jira, I didn't like it much but it's ok I guess.
Ok folks, let's use Jira!
Dept. Head A moves to Dept. D, hey everyone we are going to start using Jira.
Dept D. is being merged with Dept. E, Dept and new Dept. Head J is joining. E is using some open source Kanban solution based on CouchDB, hmm, let's go to Jira - other departments are also using it and then we can get rid of the CouchDB thing!
In point of fact where network effects of Jira is concerned, I have put some effort into learning JQL and setting up my own dashboards, so when you give me one of the competitors I get grouchy. I prefer Jira or Trello - also owned by Atlassian iirc?
another network effect of Jira is that it's usually set up using AD, so once it's installed and configured, anyone in that org can go and look around without having to create an account.
Ok folks, let's use Jira!
Dept. Head A moves to Dept. D, hey everyone we are going to start using Jira.
Dept D. is being merged with Dept. E, Dept and new Dept. Head J is joining. E is using some open source Kanban solution based on CouchDB, hmm, let's go to Jira - other departments are also using it and then we can get rid of the CouchDB thing!
In point of fact where network effects of Jira is concerned, I have put some effort into learning JQL and setting up my own dashboards, so when you give me one of the competitors I get grouchy. I prefer Jira or Trello - also owned by Atlassian iirc?