My products have no copy protection so that you can use them / backup in the event I die. Besides that, the bias against "small" is so strong, that the end users just don't need to know how small the actual team is. Customers will, again and again, judge things differently depending on branding, and bigger brands tend to win out. Trust is also earned by being dependable, long-lived and focus on quality, and that's what "we" do. Saying you're solo can easily be an excuse for not competing.