> what about a tape measure with an orange or yellow case and black on the side?
Interesting you should mention that, since Stanley has a trademark on a particular layout with yellow on the side.
I don't think it's particularly ridiculous, although I work for a company that is synonymous with a color. These are after using the particular consistent color branding for 20 years, 50 years, 100 years. After a generation or two, people associate the color with the category, but there are tons of other colors, even for specific criteria like "high viz". Entirely yellow is fine! Fluorescent green is fine! Light grey and yellow is fine.
Yeah, I think that shouldn't be able to be trademarked. I also work for a company with a trademarked color. It's ridiculous for us too. Though at least ours is a distinctive and kind of unusual shade rather than one of the primary colors. Being the exclusive producer of yellow and black tools isn't something I feel is necessary for a business.
Interesting you should mention that, since Stanley has a trademark on a particular layout with yellow on the side.
I don't think it's particularly ridiculous, although I work for a company that is synonymous with a color. These are after using the particular consistent color branding for 20 years, 50 years, 100 years. After a generation or two, people associate the color with the category, but there are tons of other colors, even for specific criteria like "high viz". Entirely yellow is fine! Fluorescent green is fine! Light grey and yellow is fine.