Sure, if you think the point of twitter is to build a brand by dispensing your profound wisdom from up on high. The vast majority of people use twitter as entertainment, and the fact that people who like to pontificate about federated microblogs don't get this is why it won't take off in any meaningful way.
Of course there is no objective way. TikTok is more optimized for silly, effortless entertainment, and Twitter is more optimized for opinion leaders to reach out the maximum number of recipients. They all have a purpose.
> Microblogs are largely irrelevant if you aren’t already a known expert on a given topic.
An enormous number of people have established themselves as known experts on a given topic via "microblogging" channels, which for nearly everyone means Twitter and Facebook. Hopefully, open/federated microblogging will break out of its niche.
Just one example of this is the many thousands of virologists, epidemiologists, public health scholars, and statisticians who built huge followings (effectively from zero) during the COVID-19 pandemic.
> Longform posting allows you to establish your credibility and put your point forward.
Microblogging is a great channel for this too. These are not either/or choices, and any good strategy for establishing yourself as an expert — or whatever your goal is — will include both of these communications channels and more.
Longform posting allows you to establish your credibility and put your point forward.
Maybe this is why Twitter is such a miserable experience. Way too many opinions from the vulgar mass