It’s unimportant because resources don’t really get allocated to that area and while it might be the companies core commodities the folks working then are largely overlook in the company hiarchy
Inadequate resource allocation does not make something unimportant. If you don't spend effort on better sleep, eat and physical exercise, that does not mean that those are "unimportant", it means that you suck at prioritization.
I guess that my point was that OP should change the framing to something like "how can I find myself in the position where my work is appreciated".
are they really unimportant? My goto question to find out how important something is: what happens if we turn it off?
Usually the answer is "haha please do not".
Ask the same question about "new projects that involve new tech stacks". Then proceed to the next step of the OODA loop.