I think that's a fair enough point. And it's not like Google's display advertisement network is a stellar option to begin with, so this could certainly be worth the money in comparison there.
BUT.... the lion's share of our digital advertising budget goes to CPC - it's just easier to shell out 8k a month ahead of time when we roughly know what it will get us. In the interest of not leaving money on the table, I am sure you guys will eventually pursue CPC options as you scale up.
BUT.... the lion's share of our digital advertising budget goes to CPC - it's just easier to shell out 8k a month ahead of time when we roughly know what it will get us. In the interest of not leaving money on the table, I am sure you guys will eventually pursue CPC options as you scale up.