Or maybe we could respect the rights of the copyright holders? If you create a virtual world, and you don't want other people to run off with your creation, than maybe just maybe one should respect that? It's their world, you are a guest, respect their rules man.
Why don't you make your own immersive world and make a website about that? Why not make a website about another game that does not oppose fan projects?
IPR are not natural rights. In theory at least, we (the demos) give artificial monopolies on the basis that they encourage creativity and innovation.
If you sell or publish your work, and especially if people buy it from you, then it becomes part of the culture of our societies. It is right then that you lose some control, especially if you've made enough money to support you for a period long enough to make a new work/innovation -- it would be stupid of us to make IPR so strong that people who had been supported to become creators/innovators were then encouraged to stop.
Culture works in a space where shared experiences are remixed, where past cultural experiences are reworked.
We need to respect the givers of those IPR rights and respect shared culture a little more IMO.
This is of course my own personal opinion and in no way relates to my employment.
Why don't you make your own immersive world and make a website about that? Why not make a website about another game that does not oppose fan projects?