They could likely make decent additional revenue through paid placement for front-page subscriptions via their app which is then monetized by advertiser via micro ads ("Today's crossword courtesy of Toyota"). However, as the printer is thermal they can't sell ink but it does have one significant consumable: the paper. If the paper is a custom size or with an incompatible spool mount they'll hopefully get some refills before the novelty wears off and/or it breaks down.