I agree that we need better enforcement mechanisms, but I'm not sold on a "time out".
What would that even mean? If you aren't allowed to participate in the Maps business for, let's say, 2 years, does that mean you cannot offer the app for download? Then everybody stays on the old version, and cannot install security updates.
Or that you cannot offer it as a new install? Then people changing their phones are screwed.
Or that you cannot offer new maps? Then people rely on the old ones, running into permanently closed roads.
Or that your servers must immediately stop serving map tiles? Customer's won't be very happy about that either.
That you cannot make any revenue from the service? Kinda hard to do when your service is maps, but the revenue source is ads.
And so on, ad infinitum.
Consumers tend to switch apps pretty quickly, but what about b2b software? Switching over to a database from another vendor can easily be a 3 to 5 years project, so it's likely that many customers would simply sit out such a jail time.
First, 2 years is too long, because the consequences are very heavy. But a 2 months of service interruptions of youtube, google doc and gmap wouldn't crash the world, but would be so painful people would find alternatives quickly and never rely just on one monopoly again.
What would that even mean? If you aren't allowed to participate in the Maps business for, let's say, 2 years, does that mean you cannot offer the app for download? Then everybody stays on the old version, and cannot install security updates.
Or that you cannot offer it as a new install? Then people changing their phones are screwed.
Or that you cannot offer new maps? Then people rely on the old ones, running into permanently closed roads.
Or that your servers must immediately stop serving map tiles? Customer's won't be very happy about that either.
That you cannot make any revenue from the service? Kinda hard to do when your service is maps, but the revenue source is ads.
And so on, ad infinitum.
Consumers tend to switch apps pretty quickly, but what about b2b software? Switching over to a database from another vendor can easily be a 3 to 5 years project, so it's likely that many customers would simply sit out such a jail time.