Google makes twice more than Facebook in their annual profits and still Facebook can afford to pay the FTC's record fine and still continues with collecting more PII and violating the privacy of their users. $4B is essentially nothing and instead it should be the minimum fine for these companies.

Repeated violations from them should be in the significant multi-billions, much higher than this generous discount of a fine that the EU is asking for. This proves that they will do it again and won't change until the fines get higher than $10B.