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To Google the Marketplace is necessary only because the availability of a marketplace is the norm. Android enables them to have control over the next generation of mobile phones, in which we now have 3 possibilities:

1) Apple switches to another search provider, in which case iPhones will have a functional and brand disadvantage as Google Search is both good and a synonym for searching on the web

2) Apple does not switch to another search provider, in which case mobile searches are dominated by Google, as iOS and Android represents a majority

3) Android ends up on 90% of all smartphones, like Windows, making whatever Apple does irrelevant, even if Apple continues to enjoy the highest margins in the industry

You're clearly not seeing the forest from the trees.




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