Interesting but color me skeptical of claims that they "[take] computing concepts to a whole new level". This would be fantastic if they could do it, and I think asynchronous event-driven circuits are definitely a move in the right direction, but the supposed "blog" they link to is nearly content-free marketspeak. The hyperbolic claims and lack of proven results set off little warning bells on this PR piece.
If you check out the "publications" tab there is more substantial content. The first one in the list is a pretty readable yet detailed description of their approach and philosophy.
Since the original critique by Henry Markram has been removed from the bluebrain website, I wish if anyone can confirm that the pasted exchange actually took place.
This is old news, and gets much more publicity in the media that it probably deserves, but the vision of a "brain-like" computer certainly appeals to a majority of readers. Previously:
Yeah, It was kinda ironic on my part. Laughed pretty hard about the PG'ing though, they could have thrown in a little bit more irony themself, but yeah it's forbes :)