This should have always been a feature of the Hue bulbs. Might have been able to justify the cost, but now they're just 4x the cost of competitors that don't need a hub.
Which ones that don't need a hub can you recommend? I'd like to have a sunrise simulation in my bedroom, so I only need one lamp like this, and the Hue system seems to complicated for that use case.
Ideally it should be a strong lamp. Like a 100W equivalent LED bulb.