Yeah that makes more sense. They have the asset (rights through 2040). Would be pretty funny if it turns out that these naming rights are the single most valuable asset they own today.

I just looked up a similar situation from 20 years ago[0,1].

[0] https://www.nytimes.com/2002/02/28/sports/baseball-astros-ba...

[1] https://www.wsj.com/articles/SB1014832920627596080