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The former. ICANN wouldn't "give" it to any third party, and nobody is going to pay $250,000 to ICANN for a failed "application" if they don't own the trademark.

https://www.google.com/search?client=firefox-b-d&q=corporati...




Does Best Buy have exclusive use of that phrase? Doesn’t look like it. Why wouldn’t Best Buy Insurance or Best Buy Realty have just as much right to it?

https://tmsearch.uspto.gov/bin/showfield?f=toc&state=4804%3A...




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