Dunno. It may be a defensive IP thing where it’s cheaper to spend $300k on the TLD than to litigate domain name versus TLD against someone who sets up cars.bestbuy and shoes.bestbuy and stuff.
Does Best Buy’s trademark for retail extend to all categories? Maybe? But consider that booking.com spent millions and took years to get the Supreme Court to decide that “booking.com” is trademarkable, where “booking” is not.
The more I think about that the more I think I’d make the same decision.
This makes sense; $200k is only what, a 0.01% of their weekly ad spend, and we're talking about it here so. . . That combined with defensive squatting, makes business sense to me, also probably fulfilled some VP's pet project
Does Best Buy’s trademark for retail extend to all categories? Maybe? But consider that booking.com spent millions and took years to get the Supreme Court to decide that “booking.com” is trademarkable, where “booking” is not.
The more I think about that the more I think I’d make the same decision.