That's the bad thing about safety. It is a margin item. You can pretty much look at a Suburban and, let's say a modern Yukon. Per 100,000 cars produced the death rate is probably 1/5th of that of the classic Suburban. That still maths out to hundreds of people a year. Now, one would say "I should choose my Safety", a perfectly valid opinion as long as your passengers agree with your choice. The modern problem is that with Lane keep, automatic emergency braking, and blind spot monitoring, that topic is WAY fuzzy. Now you are not just choosing your own safety but others' as well. That is where this gets realllly complex and I think a lot of people don't realize that their choices actually impact others even if it isn't obvious.
It's worse than that. I chose "my" safety has led to vehicles with size/weight/visibility that is making other people less safe, especially pedestrians. I don't know how you reverse or mitigate this without some sort a regulation.
