Makes sense to me. I'm a now 7 year vegetarian and I've tried somewhere between most and all of the meatless options I've encountered in restaurants and at grocery stores. I eat probably 15-20 meals a week based around meatless burgers, bacon, chicken, steak, sausage, etc.
In that time (well, 2020-present) we've gone from having Beyond burgers constantly in the fridge + inclusion in a meal every few days, and seeking out restaurants that have them, to completely avoiding them. I cannot tell if the flavor has actually changed or my family has become too accustomed to alternatives-- Impossible is king to us and I'll happily take Gardein or even Boca options over Beyond now, althought I'll happily take a Beyond patty over the average black bean burger, my original standard, back before the Brave New Meatless Times (black beans feature heavily in my diet still, but not on bread :).
It's worth noting their sausage- and chicken-type products are really quite excellent. But the standard bearer, the burger patty, doesn't compete these days, IMO.
In that time (well, 2020-present) we've gone from having Beyond burgers constantly in the fridge + inclusion in a meal every few days, and seeking out restaurants that have them, to completely avoiding them. I cannot tell if the flavor has actually changed or my family has become too accustomed to alternatives-- Impossible is king to us and I'll happily take Gardein or even Boca options over Beyond now, althought I'll happily take a Beyond patty over the average black bean burger, my original standard, back before the Brave New Meatless Times (black beans feature heavily in my diet still, but not on bread :).
It's worth noting their sausage- and chicken-type products are really quite excellent. But the standard bearer, the burger patty, doesn't compete these days, IMO.