It's sort of an irritation finding it lumped in the meat freezer section at Costco, it's like noise in my search space looking for the real stuff. It doesn't help that they try to simulate the visuals to appear the same as well. Many times I have looked at some packaging and thought "that looks like a good chicken nugget", but then quickly ascertain it's not a chicken nugget. I wouldn't mind if there was some distinct boundary labeling of the shelf to identify the cluster of products under a certain identity, it's just when the border isn't identified and the customer has to determine it each round that causes the friction. It has seemed to stabilize in our region to in this third left quadrant of the freezer but it shifts one or two columns left and right it feels like depending on the inventory coming in.
I mean, you can pretty much make the same argument about brands you don't like: they look similar to those by brands you do, and occupy the same shelf space.
(And for chicken nuggets specifically, I'd be surprised if you could tell the difference, haha.)
true, I think there's a basis for that. When you jump stores like enter a Sprouts freezer aisle you can get disarrayed from the unfamiliar brands and logos and all that and have to orient yourself first in those scenarios too at times.
