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> One extremely frustrating aspect of plant meat is that they tried to aggressively push out traditional veggie burgers on restaurant menus. . . The thing is, vegetarian food is incredible without needing to taste like meat.

”Nobody goes there anymore, it’s too crowded.”

> I also still eat plenty of meat, just not every day

The reason you don’t see the value prop of beyond burgers is that you’re eating the real thing regularly. As a pescitarian who loves meat, I would bet the farm that if you went vegetarian, you would think Beyond is a godsend.

> IMO, I think the "meat in a vat" system where animal tissue is grown in some kind of factory setting is a much better approach.

Similar to how nuclear fusion is better than fission, and self-driving cars are preferable to human-controlled, etc etc.




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