My conclusion is that we are not the target audience for fake burgers, because we are not missing what it's presumably giving some people. I'm pretty sure these patties are meant to assuage meat cravings in psychologically-obligate carnivores. Because otherwise, you're right. Almost all meat substitute dishes are missing the point; just cook vegetarian cuisine from the start. There are all manners of unhealthy deep fried deliciousness with plants, that don't involve heavily processing the plants to look and vaguely taste meaty first. And most of them, frankly, taste better than fake meat. But if you're in burger withdrawal, no onion rings or curry will help. Only meat, or perhaps, fake-meat, will sate that desire.