There is a niche for it, I'm not saying there's not. All I'm saying is they went about marketing it wrong because they misread the market and targeted the wrong demographic. Meat eaters dont want it, vegetarians don't want it, it's a novelty item, that's your niche.
> Meat eaters dont want it, vegetarians don't want it
But that's obviously wrong, vegetarians and meat eaters are buying it én masse, the product is clearly a success, at least in Germany. And not just once, but repeatedly, again and again.
