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That has to be temporary and due to novelty.

I’ve never understood the “pretend meat” category. Lots of vegetarian food tastes amazing and is good for you. It doesn’t have to pretend.

It’s like over-boiling broccoli and covering it in cheese sauce: easier for broccoli-haters to eat, but totally missing the point.




Some of us actually like the meat taste, and this is orthogonal to the ethics of it.


Yes, but what’s the altruistic benefit in marketing fake meat to you?


Why should I care? I just want my guilt-free meat.




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