That is indeed the trend, for basically all manufacturers. For my part, it's not too much of a worry -- I barely use my laptops keyboard directly, thats what my custom mechanical keeb is for, after all. The laptop being thin, light, and powerful is important to me (otherwise I'll just use a desktop). I despise my work laptop (a Metabox/rebranded Clevo 15" thing), as it is huge, thick, and has a terrible keyboard when I'm forced to use it.

These low-travel ones may not be perfect, but they're decent, and that's enough for me personally for the times I do need to use it.