Indeed, I think they really did set themselves in by setting a price point. We have seen so many projects, like the OLPC $100, I mean $200 computer, the OpenPandora and a number of others go down this same route and learning the hard way.
Fortunately there's a massive amount of buzz around this project, so even if the initial batches are unreliable and the units get to market at double the initial intended price, people are willing to put up with it. Perhaps the initial buzz is not a bad strategy, since it has a similar effect to Microsoft's strategy in the 90s. Many people hold off on buying other things waiting for this product, and even if it's not delivering as promised they are now psychologically invested in it.
As you say, it's also a good way for many people to learn about the barriers UK manufacturers have to face. I hope this will help bring about some change.
Fortunately there's a massive amount of buzz around this project, so even if the initial batches are unreliable and the units get to market at double the initial intended price, people are willing to put up with it. Perhaps the initial buzz is not a bad strategy, since it has a similar effect to Microsoft's strategy in the 90s. Many people hold off on buying other things waiting for this product, and even if it's not delivering as promised they are now psychologically invested in it.
As you say, it's also a good way for many people to learn about the barriers UK manufacturers have to face. I hope this will help bring about some change.