It's pretty hard to put yourself in the shoes of someone running a company that's steadily losing relevance, but personally I'd double down on the esoteric shit like CSS-Tricks, and then rebrand, as opposed to chopping off limbs and becoming even more B2B-ish and inaccessible to the next startup looking for a cloud service. What is their moat? Widen whatever they have. Jettisoning the most popular property sure seems like a preliminary to the executives cashing out.