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The Go stores completely hide the technology. All the cameras and sensors are tucked away behind shelves or painted black and mounted on the blacked-out ceiling.

I mean, with the Go stores there really is no concept of shoplifting since you need a payment method to walk in. Shoplifting would involve fooling the sensors and I suppose Amazon takes that as a cost of training their systems. There are many videos of people trying things to fool the system but I don't know how successful that is.

On a philosophical level I don't see any difference between this and, say, an employee following you with a clipboard and marking down everything you do. You're a customer in a private business and they can make any rule they want. Short of anonymous bartering for goods and services in an outdoor setting you really don't have much of a say. If Amazon hides the surveillance is it a trap, or just a way of making you feel more comfortable making impulse purchases?




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