It looks quite nice on the back of monitor screens, for example.
The extreme fake parallax in the new logo just ends up making it look unbalanced to me, like it's about to fall off my screen. I understand if they want to go all "Swiss" on the next logo...but if so, they shouldn't have had any parallax at all. When I see it, I don't think "Metro", and I don't think "Windows", I just think...apartment building.
Yeah, they're going somewhere nice with it but it's just not there yet. It actually looks like the logo hates its font and is turning away from it. It's not an iconic symbol by itself and is too plain, boring, and generic to become one later on. If they decide to use it I'm sure it'll stick eventually, it's just right now, it doesn't look done.
It's the first Windows operating system designed for tablet computing which is largely portrait mode, and it's the first flag logo with panes wider than tall. I wonder if that was intentional.
It looks quite nice on the back of monitor screens, for example.
The extreme fake parallax in the new logo just ends up making it look unbalanced to me, like it's about to fall off my screen. I understand if they want to go all "Swiss" on the next logo...but if so, they shouldn't have had any parallax at all. When I see it, I don't think "Metro", and I don't think "Windows", I just think...apartment building.
Also, see commentary on Brand New: http://www.underconsideration.com/brandnew/archives/with_win...