It's analogous to frequency multiplexing in radio (and radio carried over a wire -- which high speed codings like modern Ethernet or PCIe are, in practice). For example, sending one channel on a carrier at 100 MHz, and another at 102 MHz. These days potentially thousands of carriers may be used in parallel. Practical bandwidths in radio are limited to a few gigahertz at most, though. By comparison the visible spectrum is several hundred thousand GHz wide. There's much more bandwidth to work with at optical frequencies.