At first glance this may be perceived as a good thing. But as someone who lived my whole life in Sao Paulo i dare to disagree.
Not only it killed part of advertising industry, and for me made the city uglier, it was a faccade to destroy small businness, shops and buildings and replace them with condos for the mayor friends. Who "surprisingly" used to be a civil engineer.
Funnily enough, the only thing allowed to have huge billboards and outdoors is the Estate, public buses, subway wagons, subway stations. They are all full of advertisements. Huge ones, and guess what. Much more expensive cause they have the monopoly of it. Hypocritical to say the least.
This law, together with the PSIU law which forbid loud noises, were used to close down small business, demolish them and build useless lifeless new buildings. Where there were life, shops, bars, restaurants, lights, its now full of huge buildings, more crime and the corpse of a once alive and blooming city.
Not only it killed part of advertising industry, and for me made the city uglier, it was a faccade to destroy small businness, shops and buildings and replace them with condos for the mayor friends. Who "surprisingly" used to be a civil engineer.
Funnily enough, the only thing allowed to have huge billboards and outdoors is the Estate, public buses, subway wagons, subway stations. They are all full of advertisements. Huge ones, and guess what. Much more expensive cause they have the monopoly of it. Hypocritical to say the least.
This law, together with the PSIU law which forbid loud noises, were used to close down small business, demolish them and build useless lifeless new buildings. Where there were life, shops, bars, restaurants, lights, its now full of huge buildings, more crime and the corpse of a once alive and blooming city.