It's like idiocracy where they say something like "you drink water? like water, that you use to flush the toilet?". People are easily manipulated because they want to signal that they're valuable and/or rich; "walking is for poor people" ... well yes, also people who want to stay fit, or who care about the environment, or want to be closer to their community, or ...
> If you're walking there are fewer opportunities to advertise to you
How so? Iām reminded of that sequence of shots in Zabriskie Point where Mark Frechette walks around Los Angeles and is assailed by billboards everywhere around him.