Crafting the perfect apology is fine, but you need to consider whether there is value in doing so.

Are the people whom you are offending by acting like a fratboy really going to believe that you have "seen the light"? The apology these guys wrote basically says "sorry, we thought this was funny"... which is really just creating more problems.

I'd argue that this affair validates a rule my grandfather had: When you say something really dumb, the smart move is to stop talking.