I was fairly surprised to read a decent explanation of how to apologize. I took a fairly wide ranging linguistics class a few years ago and an apology was explained as follows:

    * An apology is not something you "say"; 
      it is a *commitment* to the following:
    1) You explain that you understand the situation you 
       produced and why you did it.
    2) You understand how it harmed the other party.
    3) You explain how you will prevent it happening again.

Again, an apology is a commitment. If you don't commit, then you're just saying stuff and are not apologizing. And if you try to commit without explaining the 3 parts, then the commitment is worthless.

Sqoot seems to have failed on all 3 requirements and so their commitment is worthless. For the most part, they merely described what happened, which everyone already knew.