I'm surprised by that response, 'lighten up' to be clear. We always joked around and if anybody, whether it be female or male, got offended then it was certainly not OK. I have never worked with anybody that intentionally tried to offend somebody and was nothing but apologetic if it occurred. Though I am sure there are plenty that exist.

I feel that awareness will be difficult.

I think the people who pay attention to things like your blog post are the people who are already sympathetic.

It's like if you wrote a guide about "How To Not Be An Asshole", assholes would probably not read it.

It's not about changing the asshole's behavior, per se, it's about changing the response of Jim, random third party in the meeting where Bob says he's sitting across from Katie so he can ogle her tits from:

"Katie, lighten up"

to

"Bob, stop being such a creepy fuck. It's unacceptable".

Perhaps, but if we can continue to make it known that inappropriate behavior is unacceptable, it will be impossible for them to miss the signs.

Women shouldn't have be the only ones calling out their peers for making othering comments - everyone can do that.