As somebody with only second-hand exposure to Twitter, it feels like they're actively driving it to irrelevance. All I hear for a year now is that they turn off interfaces that enabled people to integrate with them.
Just last week a customer called because the Twitter embed on their site didn't work anymore. When we said we'd investigate, they said not to bother and just replace it with a link.
As somebody who’s been on Twitter since 2008, you couldn’t be more wrong. The site has never felt more alive, anyone vaguely tangential to TPOT or other Twitter subcultures could tell you the same. The difference now is that more of the conversation is happening amongst actual users and less so amongst corporations as I assume is the case for your client.
Personally, I’m totally happy if Burger King and Tom’s Plumbing leave Twitter and head to Mastodon, they weren’t the ones making it a good platform in the first place.
The client is a scientific institution. I wanted to check whether they are tweeting at all anymore. But it doesn't show their tweets without me registering. Shrug.
Just last week a customer called because the Twitter embed on their site didn't work anymore. When we said we'd investigate, they said not to bother and just replace it with a link.