Have you considered pricing the first batch at EUR 4000 each? :)
To quote myself[0] from too long ago:
"Very rarely will someone tell you that you're not charging as much for something as you should (perhaps with the exception of patio11 because he wants us all to make more money :) ) but generally there's always someone who will say something costs too much."
Due to a number of factors (including some past experience with hardware development & a recognition that most people purchasing low volume hardware do not have a realistic perspective on the costs involved) one of my hobbies is suggesting low volume hardware developers consider increasing their prices in order to potentially create a more financially sustainable business over the long term. (An outcome which is both better for the developer & their customers.)
Of course, such suggestions cost me nothing (as I don't currently have the disposable income either way) and their worth can be valued at the price you paid for them. :)
(And if @jacquesm advises you otherwise, I'd advise ignoring me. :D )
On the other hand if you decide to increase the price by even EUR 100 and you still sell out the batch, well, "it's free real estate" as they say...
Anyway, the prototype unit you demo in the SOS video looks really slick, so, nice work. :)
In case it's helpful here is a link dump[1] of various hardware-related manufacturing/pricing resources I've collected over the years, in rough suggested reading priority order:
The more VC-funded startup focused info may be less directly applicable to your situation but still has value.
Also, if you haven't already I'd suggest looking into the journey of the Synthstrom Deluge[2] (& maybe contacting them) as it seems to share some characteristics with you & your product in terms of market, pricing & team size. (I'm familiar with it primarily from meeting some of the team early-ish in their journey due to living in the same city at the time.)
Hope some of this is of use & either way, best wishes for the journey ahead!
To quote myself[0] from too long ago:
"Very rarely will someone tell you that you're not charging as much for something as you should (perhaps with the exception of patio11 because he wants us all to make more money :) ) but generally there's always someone who will say something costs too much."
Due to a number of factors (including some past experience with hardware development & a recognition that most people purchasing low volume hardware do not have a realistic perspective on the costs involved) one of my hobbies is suggesting low volume hardware developers consider increasing their prices in order to potentially create a more financially sustainable business over the long term. (An outcome which is both better for the developer & their customers.)
Of course, such suggestions cost me nothing (as I don't currently have the disposable income either way) and their worth can be valued at the price you paid for them. :)
(And if @jacquesm advises you otherwise, I'd advise ignoring me. :D )
On the other hand if you decide to increase the price by even EUR 100 and you still sell out the batch, well, "it's free real estate" as they say...
Anyway, the prototype unit you demo in the SOS video looks really slick, so, nice work. :)
In case it's helpful here is a link dump[1] of various hardware-related manufacturing/pricing resources I've collected over the years, in rough suggested reading priority order:
* Case study of mechanical keyboard kits and "Vickrey auction as price discovery mechanism": https://kevinlynagh.com/notes/pricing-niche-products/
* Advice via "co-founder & former CEO of Contour" action camera company (esp. excellent section on pricing): https://learn.adafruit.com/how-to-build-a-hardware-startup?v...
* "Hardware by the Numbers (Part 2: Financing + Manufacturing)": https://blog.bolt.io/hardware-financing-manufacturing/
* "Will Your Hardware Startup Make Money?": https://blog.bolt.io/make-money/
The more VC-funded startup focused info may be less directly applicable to your situation but still has value.
Also, if you haven't already I'd suggest looking into the journey of the Synthstrom Deluge[2] (& maybe contacting them) as it seems to share some characteristics with you & your product in terms of market, pricing & team size. (I'm familiar with it primarily from meeting some of the team early-ish in their journey due to living in the same city at the time.)
Hope some of this is of use & either way, best wishes for the journey ahead!
[0] https://news.ycombinator.com/item?id=8453391
[1] Mostly extracted from an earlier post/rant of mine here: https://news.ycombinator.com/item?id=15444477 (Also, archived link of a couple more: http://web.archive.org/web/20160330204925/http://www.labrado... )
[2] https://synthstrom.com