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Preach.

> NEVER start with the software

As a long-time (old) engineer, historically my mindset was to rush into problem-solving mode by thinking about software-based solutions to everything. After learning from a failure or two, I recognize how that might work for me but doesn't necessarily contribute to solving a problem for a customer.

I understand how to solve problems with software, but my key to successes has been to really understand and define the problem to be solved. This generally takes so much more effort than surface-level assessments.




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