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"Love doesn't scale" is crazy.


Incredibly good line.


It's beyond stupid. Literally we have families and children out of love. It's the foundation of everything else in human society.


You're wrong on the basics: many people on earth are arguably most of the western world until the 19th century had families out of a sense of pragmatic and religious obligation to continue their line.[1] This is not love. But worse, nobody has built a city out of love, or completed a major research project backed by love alone; these kinds of projects require an entirely different kind of force that scales.

Money and force are the blood of megaprojects.

[1]: https://www.goodreads.com/book/show/1260022.The_Ancient_City


> You're wrong on the basics

No, friend, you are.

Money and force are both powered by love.

Do you know of the "Five Whys" technique? It turns out there's a psychological version. Without going into a long thing about it, it turns out that all human motivations follow a chain of desired outcomes the eventually terminate in one of five profound states: Love, Bliss, Oneness, Okayness, and huh! I forgot the fifth one. (It's not important for the sake of discussion.) All human actions are attempts to re-engender these deep and profound states, just with more or less yak-shaving.

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As an aside, thanks for the book recommendation, that looks really interesting. I believe the ancient Greeks and Romans were not strangers to love, though, eh?




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