I don’t think it’s anything like that example, google is an advertising conglomerate not an LLM api company. Anthropic is like a camera company when apple first started making phones in your analogy. Going to become a very important feature to be sure, but not a competing device maker.
By failure I don’t mean they can’t make an LLM product, I mean the LLM product doesn’t have majority market share to be used as an ad surface (or other monetization strategy). That’s only partly dependent on their research and modeling efforts. The revenues they could make from an LLM api business are too small to register for them right now, the market share and product work is also important.
I disagree. Google's entire advertising business depends on them being the best at "organising the world's information". (Apple says Google is the best, so it must be true, right? :)
If Google fails to compete in AI, they will lose search and some competitor will siphon off all their advertisig revenue.
This is all coinciding with regulators taking a closer look at all the other ways in which Google protects its search monopoly. You know, the ones that are not so much based on merit.
Google is at risk of losing both its technology leadership and its grip on distribution channels at the same time.
I don’t see the risk at all. Google has a LLM product with much more reach and better monetization than anthropic already. If you think the DOJ is going to break up google or otherwise destroy their market share in search that’s another story altogether, but if they keep it they’ll be well positioned to make a lot of money buying anthropic and getting their models onto their infrastructure and in their channels. It’d be like buying YouTube, which had absolutely nothing to do with needing their video hosting infrastructure but because they were winning market share with their product decisions.
By failure I don’t mean they can’t make an LLM product, I mean the LLM product doesn’t have majority market share to be used as an ad surface (or other monetization strategy). That’s only partly dependent on their research and modeling efforts. The revenues they could make from an LLM api business are too small to register for them right now, the market share and product work is also important.