It looks like the current guy running TSL is the guy who founded it [1] so I find it entirely likely he's not interested in re-naming his company.
[1]: https://threads.cloud/about-us/
Depending on the details[1], anywhere from $1M upwards.
[1] Is it all expenses or do I have to pay for food, etc.? Where is it going? Are there any stops for excursions and tours? etc.etc.
It looks like the current guy running TSL is the guy who founded it [1] so I find it entirely likely he's not interested in re-naming his company.
[1]: https://threads.cloud/about-us/