I love this page because it is accessible to less techy people to demonstrate some of the real negatives, creepiness, and active effects of data collection.

I will definitely be referencing and sharing this more when I try to convince people that data collection, effective mass internet surveillance, and data hygiene actually matter. And it may give me a little ammo to respond to the people with the attitude of "why should I care? I don't have anything to hide, whatever"