It open up another market too: compatible, scalable storage. Sell shovels in a gold-rush, and what better shovel than the substrate infrastructure that those bidding query engines would probably depend on.
The query execution might be commodity, but the purchasers will still need to store their data somewhere, and this somewhere will need to be able to service the bandwidth and requirements of the query execution providers.
It open up another market too: compatible, scalable storage. Sell shovels in a gold-rush, and what better shovel than the substrate infrastructure that those bidding query engines would probably depend on.