100% - the roles of user and purchaser being different are a good chunk of the r... | Hacker News

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jen20 on Dec 31, 2023 | parent | context | favorite | on: Asking your customers what they want doesn't work

100% - the roles of user and purchaser being different are a good chunk of the reason most enterprise-targeted software is compete shit. The user has no choice, and the person purchasing doesn’t care provided it’s cheaper by a couple of pennies on the dollar.

esafak on Dec 31, 2023 [–]

Which means it's your job to educate the buyer about your product's value, not cost. If you merely want to save money, buy nothing.

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