I think the grandparent post meant this as a replacement to DVD, not all sales. So you're replacing the 120M component of the total, not the total 500M. So we're talking closer to 40M people who feel the film is worth $5.
(Admittedly grandparent did acknowledge that this could affect the theater ruin, but to suggest it would supplant it is a bit much. Conversely let's consider some may sample it at $5 who may not have otherwise. The people who usually wait for rental or cable. Those people now have the opportunity to go see it in IMAX 3d or whatever.)
(Admittedly grandparent did acknowledge that this could affect the theater ruin, but to suggest it would supplant it is a bit much. Conversely let's consider some may sample it at $5 who may not have otherwise. The people who usually wait for rental or cable. Those people now have the opportunity to go see it in IMAX 3d or whatever.)