At NewsCred, we got covered on ALL the big technology blogs (Techrunch etc) as well as a lot of mainstream press (NYT, Boston Globe, Reuters, BW etc). That was not the difficult part, although I still owe this community a blog post about how we did it (soon, I promise!).
The hardest part is getting your community engaged, and loving the site so much they will tell their friends. Its getting AdWords users converting into real, long-term members. It's about getting your users to love your site so much that they couldn't live without it.
My takeaway: the media coverage/PR feels great and seems important, but it has nothing to do with the long term success or sustainability of your site. Build something people want and love - that's more important. Get a small, but rabid user base. Get them to spread the love.
The hardest part is getting your community engaged, and loving the site so much they will tell their friends. Its getting AdWords users converting into real, long-term members. It's about getting your users to love your site so much that they couldn't live without it.
My takeaway: the media coverage/PR feels great and seems important, but it has nothing to do with the long term success or sustainability of your site. Build something people want and love - that's more important. Get a small, but rabid user base. Get them to spread the love.