Having read Dan Ariely's post about "a note to Zuckerberg..." (http://danariely.com/2012/05/16/the-facebook-ipo-a-note-to-m...), I think the title better rephrased as "facebook IPO succeeds in not 'popping'..." instead!

Edit: I would summarize the post, but I would then spoil some of the drama of reading it as written.