One of the reason this ad was so badly received is that Apple reputation has been degrading for a while now. And we're seeing the tipping point, they are in their villain arc, not sure if they can repair that.
Reputation is built by the drop, and consumed by the bucket.
Their Apple vision ad was very dystopian feeling and to me looks like the same team did this one. They seem really out of touch. Very negative vibes in these recent ads.
Reputation is built by the drop, and consumed by the bucket.